Job Description

Why Join Us?

Join DAS Technology, a pioneering SaaS company revolutionizing consumer engagement through cutting-edge digital technology. As the force behind the automotive industry's first next-level Consumer Data & Experience Platform® (CDXP), we empower over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology that delivers measurable ROI. If you're passionate about innovation and eager to make an impact in a dynamic environment, DAS Technology is where you can thrive. Be part of our journey to transform the way businesses connect with consumers—apply today and help shape the future of consumer engagement.

What You'll Do

Are you the kind of marketer who can take an idea from a whiteboard sketch to a polished campaign? DAS Technology is looking for a self-starting creative who thrives at writing, planning, and executing. In this role, you'll own the content engine: crafting emails, mockups, social posts, and video scripts — while also developing fresh campaigns that drive leads and build brand. You'll coordinate closely with design, product, and sales. Two things are key for this role. One, creating lead gen campaigns should feel like second nature to you. Two, managing a never-ending creative pipeline of flyers, social graphics, emails, etc. doesn't scare you. If the answer is a big “YES” than we'd love to chat. In addition, the ideal candidate will have a background in SaaS technology. Automotive experience is desirable. 

 
Responsibilities  

• Product Knowledge: Understand DAS Technology products and the value they drive for DAS clients.

• Creative Management: Own from start to finish the creative process 

• Content Creation: Create compelling marketing content, including email campaigns, blogs, social media posts, video scripts, lead magnets, and slide decks 

• Copywriting: Write clear, simple, convincing copy for emails, videos, landing pages, and events 

• Mockups and Design: Create simple mockups of event flyers, banners, Facebook ads, in Canva/ChatGPT to give our graphics designer creative direction 

• Creative Pipeline Management: Manage end-to-end creative projects from start to finish (creative outlines -> creative refinements -> creative approval) 

• Lead Generation Campaigns: Drive revenue and demo requests for the sales team 

• Campaign Conceptualization /Segmentation: Work with the Director of Marketing and leadership to create evergreen lead gen campaigns around car dealership advertising, lead gen, follow-up, reviews, servicing, messaging and more. 

• Campaign Execution : Create end to end content for your campaigns. Meaning you can come up with the landing page, ty page, videos, emails, SMS, and ads you need in order for your campaigns to generate warm leads for our sales team. 

• Paid Media Coordination : Coordinate with our media buying team on the ads we'll run. You will come up with copy, creative, and the funnel…they'll make the ads run and share results with you. 

• Analysis & Optimization: Establish Key Performance Indicators for campaigns and analyze campaign data. Conduct A/B testing on various elements of campaigns to continuously improve performance and identify areas for optimization. 

• Budget : Ensure budget is spent across performance channels efficiently with a focus on ROI 

• Events Assistance: You will assist the Events Manager with campaigns to help meet registration and attendance goals.

What You'll Bring

• Minimum of 3-5 years of professional experience in B2B marketing with a focus on digital - including content marketing, online advertising, email, social and retargeting

• Established track record of leading efforts associated with the planning, creation, execution and optimization of online and offline lead generation marketing

• Excellent communicator, writer, and creative thinker with the ability to use data to inform all decisions

• Proactive, hands-on, able to think independently while collaborating

• Ability to quickly adapt to changing industry conditions and business needs – pivoting targeting and messaging as needed 

• 3+ years in automotive or B2B technology marketing is a plus

• Strong project management and data analysis skills 

• Microsoft Dynamics or CRM experience 

• You know how to train and use AI tools like ChatGPT for creative, image generation, and other use cases 

• Basic design skills with tools like Canva – You can take an idea and make a mockup for marketing creatives 

• Cultural contributor to a hard working but fun-loving environment 

Our Culture & Benefits

At DAS Technology, we believe that our success is rooted in our exceptional culture and the unique benefits we offer. We provide a range of comprehensive benefits, including free healthcare options, student loan repayment assistance, home purchase and refinancing support, and a no-cost veterinarian discount plan. Our commitment to employee well-being is reflected in our monthly half-days and the DASVentures employee-led group, which organizes health and wellness initiatives along with team-building activities. Join a workplace where innovation thrives, and employees are truly valued.

Key Benefits

• Healthcare : Free & company-subsidized medical, dental, and vision plans.
• Financial Support : 401k & Roth 401k with company match, incentive stock options, and student loan repayment assistance.
• Work-Life Balance : Competitive PTO, 11 paid holidays, paid parental leave, and monthly bonus half-day Fridays.
• Employee Well-Being : Free life and disability insurance, mental wellness programs, and pet care discounts.
• Career Growth : Tuition and training reimbursement programs.
• Dynamic Environment : Modern, fun, and friendly workplace.

Plus More!Enjoy a comprehensive benefits package designed to support your health, happiness, and financial success.

Equal Opportunity Employer
DAS Technology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind, including but not limited to race or ethnicity, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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